Logo designing is a tricky business because not every client
is ready to accept what you produce. At Logobench we do give our clients
freedom to have unlimited revisions because we want our clients to be satisfied
at all cost but at the same time we have to keep up with the time constraints. When
you get a brief from a client, and then do ask questions. Try to be as clearer
as possible. The more effort you put in while getting the clearer brief, lesser
the effort is required in revisions. When the client says that the logo should
look iconic or the logo should look memorable, you have to ask the client to be
more specific.
A sports car crashing into a wall may look memorable but due
to the negativities. So the logo needs to be memorable for the right reasons
and instead of giving out suggestion, you first listen to the clients
expectations and then frame your scope of work accordingly. If you stick to the
basics while designing a logo and create a logo according to the client
expectations, the logo is bound to get famous and iconic. The point to notice
here is that logos are not created iconic, but they become with time.
