We are all wondering what the coming year would be like and
what will change from the previous year. It’s been some time we have been hearing
and writing about the socially responsible brands and the way they market their
products. Well now is the time it actually takes shape. Recently JWT produced an
annual report named as “The Future 100” which covers almost every industry. Some
of the ideas covered in the report are important for having a brand with
socially positive impact.
JWT calls it the “third way commerce” where consumers buy a
product knowing someone in need somewhere in the world is getting help by this.
The newer generation or the millennial’s are particularly interested in
spending while helping others and that thought attracts toward the product. It also
helps in raising an issue with the masses. It is also observed that the
customers are willing to even more than the normal rates when they see a
greener product or a socially responsible brand.
The link between social responsibility and sustainability is
ever more evident now and organizations around the world know the importance
and adapting accordingly.
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