Approach you take as a professional logo designer - Logobench report

Logo designing is a tricky business because not every client is ready to accept what you produce. At Logobench we do give our clients freedom to have unlimited revisions because we want our clients to be satisfied at all cost but at the same time we have to keep up with the time constraints. When you get a brief from a client, and then do ask questions. Try to be as clearer as possible. The more effort you put in while getting the clearer brief, lesser the effort is required in revisions. When the client says that the logo should look iconic or the logo should look memorable, you have to ask the client to be more specific.

A sports car crashing into a wall may look memorable but due to the negativities. So the logo needs to be memorable for the right reasons and instead of giving out suggestion, you first listen to the clients expectations and then frame your scope of work accordingly. If you stick to the basics while designing a logo and create a logo according to the client expectations, the logo is bound to get famous and iconic. The point to notice here is that logos are not created iconic, but they become with time.